"We must be the change we wish to see in the world"
Environmental sustainability is one of the most discussed topics in recent years, there's no getting away from it - as consumers, companies and citizens of the Earth, along with the other major humanitarian issues, we are facing challenging times.
While ISHKA's main focus is on the trade of hand crafted products and contributing to poverty reduction, since the very beginning, ISHKA has always been extremely proactive and has taken a strong approach to environmental issues.
There are some companies out there which have caught onto the fact that nowadays it's trendy to appear green. At ISHKA we don't do things to be trendy; we take pride in leading and taking action, not just conforming.
"To every complex problem there is a simple solution and it's always wrong"
-H.L. Mencken, writer, editor, and critic (1880-1956)
Whilst we realise there is no easy answer to the broad issues surrounding the environment, one thing's for sure: we must all minimize our impact and footprint on this beautiful planet, by using less, caring more and showing the utmost respect for our habitat and each other.